A legal requirement to tell people when they are talking to or being assessed by an AI system rather than a human.
A legal requirement to tell people when they are talking to or being assessed by an AI system rather than a human.
Article 50 applies to AI systems intended to interact directly with natural persons (e.g. chatbots), systems generating synthetic audio, image, video, or text content, and emotion recognition or biometric categorisation systems. Providers must design systems to automatically inform users they are interacting with AI unless this is obvious. Deployers using emotion-recognition or biometric categorisation AI must inform persons exposed to those systems. Deep-fake content must be labelled as artificially generated. These obligations apply to limited-risk AI systems and reinforce the Act's commitment to human autonomy.
Customer-service chatbot operators, marketing content teams producing AI-generated imagery, and HR platforms using emotion analysis must update user journeys and disclosures to satisfy Article 50.
Like food-labelling rules that require allergen declarations regardless of whether consumers ask, transparency obligations require AI disclosure proactively rather than only when users inquire.
A legal requirement to tell people when they are talking to or being assessed by an AI system rather than a human.
Article 50 applies to AI systems intended to interact directly with natural persons (e.g. chatbots), systems generating synthetic audio, image, video, or text content, and emotion recognition or biometric categorisation systems. Providers must design systems to automatically inform users they are interacting with AI unless this is obvious. Deployers using emotion-recognition or biometric categorisation AI must inform persons exposed to those systems. Deep-fake content must be labelled as artificially generated. These obligations apply to limited-risk AI systems and reinforce the Act's commitment to human autonomy.
Customer-service chatbot operators, marketing content teams producing AI-generated imagery, and HR platforms using emotion analysis must update user journeys and disclosures to satisfy Article 50.